One Life One Life ONE LIFE COUNSELING CENTER Partner With Us
01 / 14
Our path forward

Strategic Plan
2026–2029

Three years to double the number of people we serve, grow the next generation of counselors, and bring world-class mental health care to more of San Mateo County.

One Life leadership speaking at a community event
One Life Night of Inspiration
66K+
Therapy sessions since we started
180
One Lifers to date
11
Years serving San Mateo County
A message from our leadership

Who we are, and where we’re going

For 11 years, One Life Counseling Center has done what few organizations attempt: made high-quality mental health care genuinely accessible to the people who need it most.

What began as a small counseling practice is now a full community mental health organization: a clinic with multiple locations, a training ground for the next generation of counselors, and targeted programs for the people who need them most, including Aging Well, Early Childhood Mental Health Services, school-based services, and Una Vida. Every month, outreach like Monday Market, Music for the Mind, and community-building activities makes life better for our clients.

The need keeps growing. One in five adults lives with mental illness each year, and anxiety, depression, and trauma among young people keep climbing. Affordable, culturally informed care is still out of reach for too many of our neighbors.

This plan is how we close that gap. Over the next three years, we will double the number of clients we serve, keep growing our pipeline of new therapists, and bring our programs to more of San Mateo County — built on stronger systems, diversified funding, and honest measurement. Mental health care for all isn’t just an ideal. It’s the work.

— Suzanne Hughes, Executive Director
Our three-year vision

Onward.

Three years. Five focus areas. One promise: when someone in San Mateo County reaches out for help, One Life will be ready to answer.

“I thought I was alone & I am not.”
One Life client, age 8
Where we stand in 2026

The momentum is already here

Real numbers from real programs. This is the foundation we’re building on.

20%
Growth in therapists in 2026
24 new therapists — our largest cohort ever.
35
School partnerships, preschool through high school
Mental health care delivered where young people are: in their schools.
724
Lives touched every month
Through Monday Markets and free diapers — including groceries for 150 families every Monday, and the need keeps growing.
$352K
Raised at Night of Inspiration 2026
Our yearly fundraiser — proof that this community shows up for mental health.
81
Net Promoter Score
Above 70 is world-class in behavioral health. Our clients don’t just stay — they send the people they love.
96.7%
Clients report positive change
Nearly every client leaves better than they came — in their mental health or overall well-being.
Community members at a One Life education session
Our Vision

A community empowered to live a purposeful and inspired life.

Our Mission

We uplift the well-being of communities around us through counseling, community outreach programs, and counselor workforce development.

A young One Life client at play A mother and baby at One Life Aging Well participants playing bingo together
How we’ll get there

Five strategic focus areas

Five integrated priorities that strengthen how we operate — and expand what we can do for our community.

I

Scalable Operations & Processes

Systems that let our care and programs grow without losing quality.

II

Organizational Culture & Leadership

A workplace where great clinicians are developed — and choose to stay.

III

Diversity of Funding

Many sources of support, so no single loss can stop our work.

IV

Impact Measurement & Evaluation

Knowing — not guessing — what’s working for the people we serve.

V

Organizational Excellence

The financial strength, space, and governance to double our reach.

A One Life volunteer packing groceries in front of the We Are One sign
I
Focus Area One

Scalable Operations & Processes

Growth only matters if it holds. This is the operational backbone — consistent systems, clear processes, and smart tools — that lets every program grow across San Mateo County without losing the quality that defines it.

Where we’re headed
  • Set clear standards for measuring each program’s impact and success, so we can grow what’s working and use our resources efficiently.
  • Make getting help easier for families. Food assistance, mental health education, and a simple path into counseling come first, followed by in-house assessments, psychological evaluations, and more.
  • Keep pace with ever-improving technology, including AI clinical tools that help therapists make the most of their time with clients.
One Life emerging therapists Adam, Anna Lee, and Gabi
II
Focus Area Two

Organizational Culture & Leadership

Our people are the care. We’re building a workplace where clinicians feel valued, are mentored well, and choose to grow their careers here — because a strong team makes everything else in this plan possible.

Where we’re headed
  • Grow our emerging therapist cohort by 20% a year, and show every trainee a clear road to licensure.
  • Give our clinical leaders real professional development each year. The people who supervise shape everyone else.
  • Train staff and volunteers together on what we stand for: trust, inclusivity, and a growth mindset.
  • Build community and support among our therapists by holding in-person quarterly workshops where skills are sharpened and relationships are nurtured.
One Life Night of Inspiration fundraising event
III
Focus Area Three

Diversity of Funding

Our mission depends on support that lasts. We’re building a funding base broad enough that no single grant, donor, or difficult year can put our services at risk.

Where we’re headed
  • Widen our grant base to fuel growing areas of need: Aging Well, Early Childhood Mental Health, Una Vida for our Latino community, and low-fee counseling, plus cutting-edge training for our therapists.
  • Grow our donor base and get closer to the major donors who carry so much of this work, with our new donor and volunteer platform keeping those relationships in view.
  • Build new foundation partnerships that strengthen and broaden our donor base.
  • Raise private practice revenue, growing the income we generate ourselves.
A mother and her young son playing together
IV
Focus Area Four

Impact Measurement & Evaluation

We measure what matters, then act on it. Listening to clients, partners, and our own team tells us what’s working, what isn’t, and where to go next.

Where we’re headed
  • Track every referral through to a first session on our new integrated dashboard, so we can see where people drop off and reach them sooner.
  • Make sure our outcome tools capture real impact, so we can keep measuring and improving every program.
  • Survey our clients every year and respond quickly and proactively to their feedback.
  • Ask school and community partners how we’re doing, then act on what they tell us.
  • Rebuild the training calendar every year around what therapists and supervisees say they need.
One Life community members celebrating program completion
V
Focus Area Five

Organizational Excellence

Doubling our reach takes more than ambition. It takes the financial strength, physical space, and governance to sustain it — the foundation that makes the other four focus areas last.

Where we’re headed
  • Build the financial strength to double the number of clients we serve.
  • Explore new real estate opportunities to give our growing team of therapists the space they need.
  • Add board members when strategic, choosing those with expertise in technology and finance as well as a deep-rooted passion for our mission.
Our growth path

Commitments for 2026–2029

Five focus areas. Five commitments. Where we stand today — and where we’re going.

IScalable Operations
Reach more of San Mateo County
Expand current programs countywide, with full-circle support: food, mental health education, and an easy path into counseling.
Today35 school partners · 724 lives touched monthly
IICulture & Leadership
20% more emerging therapists, every year
Keep growing the next generation of counselors — and keep them growing here.
Today24 new therapists in 2026, our largest cohort
IIIDiversity of Funding
Broader, deeper support
More donors, new grants and foundations, and growing earned revenue.
Today$352K raised at Night of Inspiration 2026
IVImpact Measurement
Every referral, tracked to real change
From first call to lasting outcome — measured, reported, and acted on.
Today96.7% report positive change · NPS 81
VOrganizational Excellence
Double the clients we serve
With the finances, space, and governance to sustain that growth.
Today66,000+ therapy sessions since we started
New in 2026: the tools to grow
Integrated dashboard tracking referral-to-client conversion
Donor & volunteer management, including volunteer hours
A brand-new website connecting clients and donors to One Life
With gratitude

Thank you for being part of our mission.

“What will you do with your one wild and precious life?”

— Mary Oliver, “The Summer Day”

www.onelifecounselingcenter.org